Client: Aston Martin | Project: Launching a Quintessentially British Brand Internationally | Expertise: International
We were tasked to capture minds, hearts and market share for the iconic British automotive brand Aston Martin as it launched into the burgeoning luxury automobile sector in India. We mounted a multi-pronged, high content PR strategy, encapsulating its core brand values of Power, Beauty and Soul to produce positioning media coverage and strong headlines via an ambassador programme of handpicked golden journalists. We operated as a global hub, securing tier one media coverage pan-India, UK, USA, Middle East and China.