Client: Harrods | Project: International Brand Awareness | Expertise: Luxury
Sterling manages Harrods’ international share of voice in key markets such as the UAE, Qatar, Lebanon, Kuwait, Oman, Bahrain, Malaysia, Singapore, Hong Kong and Thailand to ensure the world’s most famous luxury store is the first port of call for the discerning, international customer visiting London. We implement a targeted strategy with a layered approach to secure wide-reaching online and offline awareness, covering traditional media to engaging key opinion formers, influencers and cultural tastemakers. Our international strategies have ensured that Harrods has the leading share of voice against other stores internationally.