Client: London Olympics | Project: Generating Global PR for the Olympic Torch Relay | Expertise: Sports
We were proud to represent India’s most prolific actor, Mr Amitabh Bachchan, the only Indian film star to be a part of the London 2012 Olympic Torch Relay activity. The world’s media including 1.2bn people in India were waiting in anticipation to see Mr Bachchan carry the Olympic Torch during the London Olympics. Timing and preparation was key to ensure that the international media could track each and every aspect of this global event and be part of the historical moment, which, especially for every Indian globally, was one to cherish and be a part of. We developed a carefully planned pre, event and post event publicity plan, to secure cut-through media coverage as we competed with other national icons participating in the torch relay activity that day, who were also vying for media attention.