Client: Playtech | Project: Sponsorship Activation through PR | Expertise: Events
We were tasked to devise and manage a sponsorship activation plan for the partnership with special attention to lifestyle and business media profiling. A high profile, celebrity driven exclusive party was organised to celebrate Playtech’s sponsorship. With names such as Irena Shayk, Idris Elba and Pixie Geldof confirmed to attend, we organised a red carpet experience, where key broadcast, photographic, online and print media were invited and gained first hand the Playtech brand promise. This facilitated media coverage for the company in a range of lifestyle and entertainment media. Through a complementary business media outreach campaign and access to the CEO of the company, this enabled us to launch an exciting business story for the company, to add value to its investor relations strategy. We secured over 150 pieces of strategic national media coverage across lifestyle and business media, including hits in CITY AM and The London Evening Standard and an exclusive interview with CEO of Playtech on UK’s number 1 morning business show, The Pulse on Bloomberg News.
Playtech, the world’s largest online gaming software company, annually sponsors the world’s largest gaming exhibition, ice totally at London’s excel.