Client: Project Everyone | Project: Launching the UN’s Global Goals to end Global Poverty by 2030 | Expertise: Charity

Natasha Mudhar, CEO & MD of Sterling Global is the India Director for the Global Goals campaign across government, corporate, media and celebrity advocacy. Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, the Global Goals campaign aims to raise awareness of the new Global Goals for sustainable Development – a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030 – that were agreed by 193 world leaders at the United Nations General Assembly on 25th September. The initiative is supported by a variety of existing campaigns including Project Everyone, Bill & Melinda Gates Foundation, action/2015 and Global Citizen. Sterling spearheaded the strategy to popularise the Global Goals to 1.2bn people in India and beyond. To ensure global reach and local relevance, we conceptualised and directed activities for the campaign to resonate with the Indian audience across all social strata, age groups, and regions, providing creative consultancy, project management, coordination, production and execution services.

“WE ARE DELIGHTED TO BE PARTNERING WITH STERLING Global AS DIRECTORS OF THE INDIA STRATEGY IN OUR ATTEMPTS TO RAISE AWARENESS OF THE GLOBAL GOALS AROUND THE WORLD. THEY HAVE ALREADY PROVED THEMSELVES TO BE HIGHLY STRATEGIC, CREATIVE AND INNOVATIVE IN THEIR APPROACH. I LOOK FORWARD TO DOING EXCELLENT LOCAL AND GLOBAL WORK WITH THEM TO COMMUNICATE THE OPPORTUNITY WE ALL HAVE IN 2015 AND BEYOND TO TACKLE THE BIG ISSUES OF POVERTY, CLIMATE CHANGE AND INEQUALITY.”
– RICHARD CURTIS, FOUNDER OF PROJECT EVERYONE AND THE GLOBAL GOALS CAMPAIGN