Client: Ralph & Russo | Project: Engaging Fashion & Celebrity Influencers in the Far East | Expertise: Luxury, Consumer
Taiwanese model and actress, Chi-Ling Lin, attended the Longines Cup Gala Dinner in Barcelona, Spain as the guest of honour, wearing a custom Ralph & Russo Couture gown.
Sterling was tasked to secure hero media coverage in select outlets reaching a HNI audience in the Far East. A complementary influencer engagement programme was also launched to strategically generate online talkability.