Client: The East Inda Company | Project: Sales Driven Global PR Strategy | Expertise: Luxury
We operated a proactive global press office, to manage the launch of The East India Company’s two exclusive, limited edition legal tender coins featuring the world’s most famous batsman, Sachin Tendulkar, as part of a sales driven strategy. A targeted media plan was drawn up to place exclusive interviews and creative news stories in media in key markets such as China, Middle East, UK, Australia, and India. With a focus on touch-points such as cricket, luxury, retail and business, we widened the scope of coverage to appeal to a wider yet targeted audience.