Client: The Shield Group | Project: Building a Trusted Brand | Expertise: Corporate
A focus of our campaign for The Shield Group, UK’s largest independent, total security solutions company, rests on positioning it not only as one of the UK’s most innovative security providers but also an inspirational and trusted business brand. We have developed a robust, message driven communications plan for The Shield Group, supported by a thought-leadership strategy for each senior spokesperson, which we translate through top tier media coverage and event speaker opportunities and award nominations. Through a proactive and reactive media coverage drive, we leverage the news agenda to position the company as a go to opinion leader across various areas of expertise.