Client: Wilde Salome | Project: Multi-Media Screening at BFI London | Expertise: Entertainment
We managed the end to end red carpet media activity for all talent and worked with Oscar Wilde’s only grandson, Merlin Holland earlier, to secure media coverage that spotlighted the life, literature and hardship faced by one of Britain’s greatest authors. As a follow up to our An Evening with Al Pacino concept, the screening for the film was followed by an interactive Q&A between Al Pacino, Jessica Chastain and Stephen Fry who had earlier portrayed Oscar Wilde in the film Wilde. We generated standout positive media coverage for the premiere in outlets such as SKY News, ITV Good Morning Britain, London Evening Standard, ITV London Tonight, CNN International, The Times, Reuters TV, Associated Press Television. Over 40 national and international photographers were secured.