Client: Powerboat P1 | Project: P1 SuperStock Championship International Launches | Expertise: Sports
We helped launch a new sports concept – the P1 SuperStock Championship, the Grand Prix of the Seas – in new territories such as the UAE, which also complemented specific country strategies of positioning areas as premiere destinations for leisure and sport. Our storytelling expanded beyond motor press and opinion formers to ensure we reached various lifestyle touch-points to position P1 as an exciting luxury and lifestyle brand.