Black, Asian and Minority Ethnic groups represent around 10% of the UK’s population & control more than £46.7 billion a year in buying power.
But with several different languages, religions and cultural sensitivities to take into account, targeting this audience might seem a complex task for communications planners. Since its inception Sterling Global has been building bridges between clients and the rich mix of Ethnic groups that have become UK’s cultural foundations.
- Strategic Publicity
- Event Management
- Digital Specialists
- Global Reach