The world of entertainment offers the license to dream and speaks to audiences universally. Brand marketers are increasingly leveraging the world of entertainment, film and the arts to reach today’s consumers and target new audiences.

Sterling Media’s dedicated Film, Culture & Entertainment division provides strategic, creative consultancy globally for the creative industries to cover films, television, literature, and music. We cover a broad range of services including publicity, marketing, social media, influencers and events, to engage national and Diaspora audiences.

We understand the influence of celebrity power and popular culture in today’s society and develop national and international communication strategies to launch and popularise projects. Whether this is a big budget studio production or an independent film, a stadium filling artist or a debutant singer/songwriter, our campaigns will switch on and remain ignited in the audience psyche long after curtain fall through integrated marketing.

Going way beyond Box Office takings and celebrity appearances, we secure entertainment partnerships that distinguish a brand’s identity, elevate its equity value, and impact its bottom line.