Sterling Global

Category: Brand Strategy

  • THE GLOBAL OPEN DATA FOR AGRICULTURE AND NUTRITION (GODAN) INITIATIVE TO CONVENE A SUMMIT OF LEADERS, HEADS OF STATE, CAMPAIGNERS AND OTHER INFLUENCERS.

    THE GLOBAL OPEN DATA FOR AGRICULTURE AND NUTRITION (GODAN) INITIATIVE TO CONVENE A SUMMIT OF LEADERS, HEADS OF STATE, CAMPAIGNERS AND OTHER INFLUENCERS.

    AIMED AT ENCOURAGING THE OPENING OF DATA IN AGRICULTURE & NUTRITION TO END WORLD HUNGER.

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    LONDON & NEW YORK, 15th August, 2016: Worldwide, nearly 800 million people suffer from hunger and malnutrition – that’s one in every nine people – with the majority being women and children. GODAN, or the Global Open Data for Agriculture and Nutrition initiative, was formed to support and encourage the proactive sharing of open data to make information about agriculture and nutrition available, accessible and usable for unrestricted use worldwide, to deal with the urgent challenge of ensuring world food security.

    The largest-ever event dedicated to open data in agriculture and nutrition, GODAN Summit 2016 will take place on the margins of the UN General Assembly in New York in September. Natasha Mudhar, Media Spokesperson for GODAN, said: “Open data is key to innovation in agriculture and nutrition – and hence, in promoting food security – by improving farming methods, enhancing food production and providing better information and advice on nutritional methods.

    “GODAN’s powerful and pivotal public summit event will advance the agenda for open data in agriculture and nutrition.” GODAN Summit 2016 will invite the public to attend the event and join over 330 GODAN partners, including the Governments of the United States, Kenya, and the United Kingdom, ONE campaign, and Presidents United to Solve Hunger (PUSH). Some of the exciting features of GODAN Summit 2016, include:

    GAME-CHANGING SPEECHES: The two-day summit will see high-octane speeches by world leaders and innovators who will share their thoughts on how to end world hunger through open data. A number of high profile, active campaigners will also join the discussion.

    GODAN HACKATHON: A radical hackathon will bring together software and agricultural innovators to create the beginning of the end of world hunger. Aimed at next generation innovators, university students and young entrepreneurs, the hackathon will generate ideas on how to better utilize and collect data to improve our global food system.

    OPEN-DATA ONLINE REVOLUTION: Along with partner Global Citizen, GODAN has set up an online petition with the aim of garnering 1 million signatures. The petition calls on international governments, the private sector and civil society to provide open data on agriculture and nutrition and end world hunger. The petition will be handed over at a meeting at the United Nations in New York, in September. People can extend their support by signing the petition today: http://summit.godan.info/petition/

    EXHIBITS: GODAN Summit 2016 will include exhibits to showcase agriculture and nutritional data, with participants illustrating the use of open data sources, and the importance of open data. Participants interested in announcing the release of newly opened data sets will be welcome as well.

    A rapidly growing initiative, GODAN focuses on building high-level policy, and encourages collaboration and cooperation among existing agriculture and open data activities by bringing together stakeholders to solve long-standing global challenges in food and nutritional security. Over 330 partners, including national governments and non-governmental, international and private sector organisations, have committed to a joint statement of purpose to promote the proactive sharing of open data to make information about agriculture and nutrition available to all.

    The GODAN Summit 2016 takes place on 15th and 16th September in Hilton Midtown Hotel, New York. To register, click here: http://summit.godan.info/

    To sign the petition to help end world hunger now, visit: http://summit.godan.info/petition/

    To become a GODAN partner, click here: www.godan.info/becomeagodanpartner

  • THE GLOBAL OPEN DATA FOR AGRICULTURE AND NUTRITION (GODAN) INITIATIVE LAUNCHES ONLINE PETITION WITH GLOBAL CITIZEN

    THE GLOBAL OPEN DATA FOR AGRICULTURE AND NUTRITION (GODAN) INITIATIVE LAUNCHES ONLINE PETITION WITH GLOBAL CITIZEN

    IN ORDER TO MEET THE UNITED NATION’S GLOBAL GOAL 2 – ZERO HUNGER – BY 2030

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    LONDON & NEW YORK, 12th August, 2016: Worldwide, nearly 800 million people suffer from hunger and malnutrition. For the first time in human history, we have the knowledge and the tools to put an end to it. Open data makes that knowledge available to everyone.

    GODAN, the Global Open Data for Agriculture and Nutrition initiative, has launched an Open Data Online Revolution in partnership with Global Citizen. The GODAN Open Data Online Revolution empowers stakeholders and world leaders to unlock the data necessary to solve the challenge of global food insecurity.

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    Members of civil society, end hunger campaigners, high profile personalities, the media and other supporters will sign an online petition to drive the importance of open data. The petition will be handed over at a meeting at the United Nations in New York, in September. Each signature is a step closer to achieving the UN’s Global Goal 2 – Zero Hunger. Results from the petition will be unveiled at GODAN’s ground-breaking, annual summit in New York on 15th and 16th September, where world leaders, researchers, farmers, students and public, private and non-profit organisations will convene to showcase the impact of open data around the world.

    “We must make the world’s accumulated agriculture and nutritional information available to everyone. This information is often locked away and unseen in government, private sector and civil society datasets. It needs to be identified and set free,” says Natasha Mudhar, Media Spokesperson for GODAN.
    With open data, a mother in Malawi can choose the best seeds to sow in order to achieve a plentiful harvest to feed her hungry family; a commercial farmer in the United States has the right data to enrich his soil to produce more bountiful crops; the smallholder farmer in Tanzania will better understand and anticipate adverse weather conditions; the food manufacturer can produce healthier products; the nutritionist is able to offer better advice.

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    Farmers, agricultural organizations, researchers, policy makers, governments, and other private sector and civil society stakeholders should all be involved in building a food secure world. By signing the online petition, the public can also play a key part in achieving this.

    The GODAN Summit 2016 takes place on 15th and 16th September in Hilton Midtown Hotel, New York. To register, click here: http://summit.godan.info/

    To sign the petition to help end world hunger now, visit: http://summit.godan.info/petition/

    To become a GODAN partner, click here: www.godan.info/becomeagodanpartner

  • SUN GLOBAL AND ZYFIN LIST WORLD’S FIRST INDIAN FIXED INCOME ETF ON LONDON STOCK EXCHANGE

    SUN GLOBAL AND ZYFIN LIST WORLD’S FIRST INDIAN FIXED INCOME ETF ON LONDON STOCK EXCHANGE

    Sun Global Investments Limited and ZyFin Holdings Pte. Limited (ZyFin) today confirm the listing of the world’s first Indian fixed income ETF, the LAM Sun Global ZyFin India Sovereign Enterprise Bond UCITS ETF, on the London Stock Exchange.

    The LAM Sun Global ZyFin India Sovereign Enterprise Bond UCITS ETF (the Fund) offers British and international investors exposure to a basket of Indian public sector corporate bonds. The fixed income ETF will be Europe’s first physically replicating Indian ETF backed by real underlying securities as opposed to notional securities or derivatives.

    The Fund tracks the performance of the ZyFin India Sovereign Owned Enterprise Bond Index based on cutting edge research and contains bonds from companies of national interest that are majority-owned by the Government of India, so-called Sovereign Owned Enterprises (SOEs). The corporate bonds are denominated in Indian rupees, have an AAA rating and a residual maturity between 4 to 20 years with current average maturity of 8.97 years. Although partly state owned, the average yield of the portfolio is close to 8.23% (in INR) which is higher than the yield of Indian sovereign bonds. All the bonds in the Index are equally weighted, and no more than one bond from a company is included.

    While ‘Masala Bonds’ provide exposure to a single corporate issuer, the Fund will offer exposure to a basket of securities with the highest credit rating through a SOEs only portfolio. In addition, investors will benefit from a larger market size and enhanced liquidity through listing on the London Stock Exchange.

    Sanjay Sachdev, Executive Chairman at ZyFin, commented:

    “We are excited to be launching the world’s first Indian fixed income ETF today as part of our product line of innovative ETFs intended to give investors cost-effective and transparent access to investment opportunities in emerging markets. The launch of the Fund will give international investors the ability to invest in these difficult to access but well researched AAA rated Indian Sovereign Owned Enterprises. Building on our many years of macro analytical research expertise in this field, we see our task as offering investors around the world attractive investment opportunities.”

    Mihir Kapadia CEO of Sun Global Investments Limited said:

    “We’re pleased to be able to provide global investors access to high quality bonds via this new, innovative ETF at attractive yields at a time when developed bond market yields are at very low levels and in fact negative in Germany or Switzerland. The listing reflects our view that Indian nominal yields are among the highest in the world and the macroeconomic fundamentals for India remain very attractive with India expected to overtake China next year as the world’s fastest economy”.

  • INTRODUCING THE EXHIBITIONIST HOTEL – LONDON’S BEST KEPT SECRET

    INTRODUCING THE EXHIBITIONIST HOTEL – LONDON’S BEST KEPT SECRET

    The Exhibitionist Hotel is the next generation in luxury boutique art hotels. It expertly merges British heritage, unique design and an appreciation of modern lifestyle, within beautifully restored 18th Century London town houses in the heart of Knightsbridge on Queensberry Place.

    The Exhibitionist Hotel is the hotel destination of choice for today’s modern, busy traveller, offering a warm welcome, first-class hospitality and uber-luxurious bespoke touches, guaranteed to make your visit one to remember.

    Celebrating the limitless nature of the artistic license, The Exhibitionist Hotel promotes leading artworks with eight dedicated galleries within its walls, offering a blank canvas for iconic artists to exhibit their work. Currently corridors are adorned by the work of artists such as Sarah Pope, whose work has featured in the Saatchi and Saatchi Gallery, and the Paris based Mariana Thome, which will be transformed regularly with new artists, exhibitions and events, creating an exclusive experience for each guests’ stay. The Exhibitionist Hotel also features an eclectic concept room, The Backroom, which honours the craft of art with hand-inked wall paintings. Currently on display is an illustrative piece by Le Gun which, by blending punk, occult, pop and surrealist aesthetics, creates an idiosyncratic imagery.

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    With an intimate feel, The Exhibitionist Hotel has just 37 fantastically-designed bedrooms, all featuring bespoke furniture, fittings and custom-made headboards. Each room combines tranquil relaxation with ultra-comfort, including specially-designed cashmere and horse hair mattresses by Hypnos. Other quaint touches include a personalized scent for each room, in-room spa treatments from Viva Therapies and personal shopping by renowned VIP stylist Lucy Packman. Guests have the option to book such services before they settle-in either through the Hotel’s reception or via The Exhibitionist App, providing guests the ultimate level of personalization directly from their mobile. Offering the complete luxury get-away, guests can also avail of a concierge service.

    Contemporary design is at the heart of the hotel’s interiors and tailor-made furniture, complemented state-of-the-art technology, including a personalized iPad in each room, a Smart TV to seamlessly connect you to a range of catering and concierge services, and complimentary Freeview channels and wi-fi.

    A home away from home, The Exhibitionist Hotel features four unique luxury suites. The two penthouse suites of particular note are The Squint Suite and the Jimmie Martin Suite. The first is a colourful ensemble, with exuberant design and eye-catching modern art scattered across the room, whilst the latter is a darker, more eclectic space, infused with statement furniture. Both have roomy terraces with impressive London views, accommodating up to 25 guests for private events such as weddings, cocktail functions and meetings. The terraces feature outdoor TV screens, perfect for watching a film during a balmy summer evening, and an adjoined visitor bathroom, enabling total privacy for guests.

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    The hotel’s most unique feature is its status as the only London hotel to have opulent double rooms with “plunge pools”, the Splash Suites. Located on the basement-floor, the suites come complete with their own private entrances for an exclusive, apartment-like feel. Accommodating approximately eight guests, the plunge pools are the perfect relaxation treat after a busy day of retail therapy or for creating that intimate party atmosphere. They are also the perfect romantic getaway. Guests can also indulge in the hotel’s in-room male and/or female option butler and bartender services direct to the suite.

    Away from the splendour of the bedrooms, the hotel also boasts three eclectic eateries and bars, including: the new Abstract Bar, the elegantly decorated Garden Room, located on the ground floor of the hotel, ideal for private dining and closed Door boardroom meetings, accommodating up to 12-15 people seated or 20 standing; and The Lounge Bar, a spacious seating area with decadent design features and snug armchairs. A stand-out feature is the hotel’s bar areas, which feature an array of tantalising signature cocktails.

    Guests can enjoy continental or A La Carte breakfast, and a 24 hour in-room dining service from a former Hilton Group chef who is experienced in preparing exquisite meals. A sumptuous Halal menu is also provided.

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    An idyllic alternative to the more bustling Park Lane, The Exhibitionist Hotel allows guests to explore and sample the delights of Knightsbridge. The hotel is conveniently located near to some of London’s most exclusive shopping districts catering to an ultra-high-net-worth and stylish clientele. Within minutes you can experience iconic landmark stores such as Harrods and Harvey Nichols and an array of designer boutiques on Sloane Street. The area is also world renowned for its cultural attractions housing The Natural History Museum, The Science Museum, The Victoria & Albert Museum and Royal Albert Hall to name a few. The hotel takes its name from the adjacent Exhibition Road, home to some of London’s most iconic cultural institutions.

    For further information, visit: www.theexhibitionisthotel.com