Sterling Global

Category: Culture

  • Worrld We Want launches to revolutionise Global Impact Sector through cross-sector collaboration – Sterling Media

    Worrld We Want launches to revolutionise Global Impact Sector through cross-sector collaboration – Sterling Media

    As UN Secretary General Warns of Dysfunctional World, Worrld We Want promotes collaboration for a better world through revolutionary ideas and responsible goals

    193 world leaders adopted The United Nations Sustainable Development Goals in 2015, an ambitious plan to end global poverty, tackle climate change and reduce inequalities by 2030. In response to the UN Secretary General Antonio Guterres’ warning at the World Economic Forum Annual Meeting in Davos 2019 that the world’s problems are becoming more ‘integrated’ but its responses more ‘fragmented’ and ‘dysfunctional’, an ambitious new organisation aimed at revolutionising the social impact and advocacy sector through cross-sector collaboration is launching to empower the next generation of leaders, businesses and change-makers to support social good causes.

    Worrld We Want (WWW) is a global impact enterprise launched to unlock the collective strength of people, ideas, networks and technologies to accelerate achievement of the UN’s Sustainable Development Goals.

    2019 represents a fast-changing world, where the assumptions and rules of old no longer apply, and where new ideas are born every day. As the UN Secretary General highlighted in Davos, issues of climate change and inequalities remain the world’s biggest challenges due to a lack of cooperation. The rise of social justice activism and corporate social responsibility reflects a generation imbued with the desire to do well by doing good. WWW has been launched with the aim of harnessing that sense of purpose to convert into meaningful action, combining revolutionary ideas with responsible goals.

    With an international team of experts based in the UK, India, USA, Hong Kong and the UAE, WWW has been co-founded by Teji Singh and Natasha Mudhar, seasoned entrepreneurs and the driving force behind the award-winning global business communication strategy consultancy Sterling Group.

    WWW is powered by “Accelerator” ventures aligned to the Sustainable Development Goals, with a focus on convening leading organisations, corporations, public figures including celebrities, campaigners and thought leaders around the world to awaken social consciousness and drive meaningful change. Ventures include identifying and enabling the change makers of the future through events, indexes, mentorship and incubation initiatives, empowering the world’s citizens through supporting open data policies, harnessing the power of celebrity and pop culture to entertain and inspire audiences and supporting critical impact projects through an ethical investment fund. “Accelerator” ventures include:

    • W: More than a consultancy, W will help businesses to turn their social good initiatives into a movement, through storytelling, communication strategy and encouraging cross-sector collaboration. With W’s guidance, more businesses will understand how they can do well by doing good, and how to create clear and compelling narratives that reflect what audiences really care about.
    • CHANGE4GOOD: Change4Good will look to the change makers of tomorrow. With the solutions to tackling complex challenges likely to come from creative, idealist, ambitious and energetic minds, Change4Good will showcase young leaders who are already making a difference. This will culminate with the launch of a Globe Shakers index profiling young change makers.
    • POWERTOPEOPLE: PowerToPeople will aim to support open data initiatives to empower the world’s citizens and provide solutions to major global issues. Through working together to build a strong data ecosystem, PowerToPeople will create the opportunity for everyone to access the knowledge they need to help to achieve the UN Sustainable Development Goals.
    • RESPONSIBLE BUSINESS: WWW will also have an expert service that will help companies to craft CSR strategies and become more trustworthy, accountable and responsible. Businesses will be given guidance on how to modify leadership, values and actions to craft a credible Corporate Social Responsibility strategy for today’s corporate world, respecting the triple bottom line of people, planet and profit
    • PopularCulture4Good (PC4Good): Pop Culture is a useful tool that can be used to develop a national and international communication strategy. PC4Good will help businesses to use the power of celebrities – from artists, musicians and film stars to cultural leaders -to bring attention to social good causes and to create impactful change
    • W Impact Investment Fund: The W Impact Investment Fund is a global consortium that has been set up to support critical impact projects, backed by investors seeking sustainable finance and green investment portfolios. Through ethical investment, the fund will help to create action and impact around the world. Supporting critical impact projects around the world through ethical investment.
    • Tashan: An ethical lifestyle and wellness retail brand with the core values of creating style with substance, centred around a planet conscious way of life. Tashan will aim to be a noble model for retail – creating a value driven enterprise, sustainably sourced and ethically created for the modern consumer.

     Speaking about the launch of Worrld We Want, Co-founder and Chairperson Teji Singh said: “Worrld We Want represents an exciting opportunity to convene changemakers from around the world and help to create new ones, all working to achieve the sustainable development goals. Now is the time to take action, and it will take our collective expertise, resources and willpower to build a better future for the world. We look forward to working with our partners and businesses to create truly effective global impact through cross-sector collaboration.”

    Co-founder and CEO Natasha Mudhar said “We are proud at last to unveil Worrld We Want. After years of bringing brands closer to their purpose, with WWW we aim to turn that purpose into action, by supporting new ideas for global impact and social good across sectors.  The UN Secretary General is right that a dysfunctional and fragmented response from the world only makes challenges more difficult to overcome. Most of today’s social challenges are too complex for any single individual or institution to solve. And that’s why we believe cross-sector collaboration is the game changer for social change. We believe that by working together, with revolutionary ideas and responsible goals, we can build the best possible world – the worrld we want.”

    Find out more: https://worrldwewant.com/

  • Winner of DSC Prize for South Asian Literature 2018 announced – Sterling Media

    Winner of DSC Prize for South Asian Literature 2018 announced – Sterling Media

    ‘No Presents Please’ originally written in Kannada by noted author Jayant Kaikini and translated into English by eminent translator Tejaswini Niranjana has been announced as the winner of the prestigious DSC Prize for South Asian Literature 2018 at the Tata Steel Kolkata Literary Meet in Kolkata, India. The DSC Prize has always encouraged writing in regional languages and translations, and this is the first time that a translated work has won the prize. This magnificent book gives us a protagonist that is vivid yet full of contradictions, spirited yet lonely, embattled yet big-hearted – the city of Mumbai. Empathy and survival are the constant, codependent themes that unify every strand of this extraordinary book, creating a shimmering mosaic of a conflicted city that is as kind as it is, at times, cruel.

    In a glittering award ceremony, the US $25,000 DSC Prize was awarded to Jayant Kaikini and Tejaswini Niranjana along with a unique trophy by eminent writer Ruskin Bond. As per the prize process, the prize money would be equally shared between the author and the translator. The world’s literati including writers, publishers, media and literary enthusiasts who had gathered for the Award Ceremony at the iconic Victoria Memorial Hall enthusiastically applauded the winner of the DSC Prize 2018.

    The six shortlisted authors and books in contention for the DSC Prize this year were Jayant Kaikini: No Presents Please (Translated by Tejaswini Niranjana, Harper Perennial, HarperCollins India), Kamila Shamsie: Home Fire (Riverhead Books, USA and Bloomsbury, UK), Manu Joseph: Miss Laila Armed And Dangerous (Fourth Estate, HarperCollins, India), Mohsin Hamid: Exit West (Riverhead Books, USA and Hamish Hamilton, Penguin Random House, India), Neel Mukherjee: A State Of Freedom (Chatto & Windus, Vintage, UK and Hamish Hamilton, Penguin Random House, India) and Sujit Saraf: Harilal & Sons (Speaking Tiger, India)

    Jury Chair Rudrangshu Mukherjee, speaking on behalf of the jury said, “The jury decided to award the DSC Prize for South Asian Literature 2018 to ‘No Presents Please’ by Jayant Kaikini which has been translated by Tejaswini Niranjana and published by Harper Perennial. The jury was deeply impressed by the quiet voice of the author through which he presented vignettes of life in Mumbai and made the city the protagonist of a coherent narrative. The Mumbai that came across through the pen of Kaikini was the city of ordinary people who inhabit the bustling metropolis. It is a view from the margins and all the more poignant because of it. This is the first time that this award is being given to a translated work and the jury would like to recognize the outstanding contribution of Tejaswini Niranjana, the translator.”

    Malavika Banerjee, Director of the Tata Steel Kolkata Literary Meet, made the opening address and welcomed the DSC Prize to the city of Kolkata. As part of the evening program, the 5 member international jury panel of the DSC Prize was introduced, the shortlisted authors read excerpts from their books, and culminated with Ruskin Bond, the Chief Guest for the ceremony, presenting the trophy to the winner of the DSC Prize 2018.

    Administered by the South Asian Literature Prize & Events Trust, the prestigious DSC Prize for South Asian Literature has helped to raise the profile of South Asian writing around the world by rewarding authors who write about the region. The DSC Prize for South Asian Literature which was instituted in 2010, is an established international literary prize that awards the best work in South Asian fiction writing each year. The past winners have been from various countries and their work has reflected the importance of South Asian culture and literature.

    Congratulating the winner, Surina Narula, MBE and co-founder of the DSC Prize said, “My heartfelt congratulations to author Jayant Kaikini and translator Tejaswini Niranjana for winning the DSC Prize for South Asian Literature 2018 for their brilliant book ‘No Presents Please’. It was a pleasure reading the shortlist. The challenges faced by the authors to weave their protests against the wave of anti globalization into their writings of seemingly harmless pieces of literature could be seen through their work, migration being a major theme this year. The DSC Prize has completed eight years and reading South Asian literature written in English including translations has enabled larger global audiences to understand the issues globalization has brought about. The jury as usual has to do the difficult task of selecting the better amongst the best. My congratulations to the jury for their excellent choice of the winner.”

     The DSC Prize for South Asian Literature 2018 was judged by a diverse and distinguished five member jury panel comprising eminent figures drawn from the international literary fraternity who have worked in or around South Asian literature and issues. This year’s international jury panel included Rudrangshu Mukherjee, Jury Chair, Professor of History and the Chancellor of Ashoka University and an internationally acclaimed historian of the revolt of 1857 in India, Nandana Sen, a writer, actor and child-rights activist and author of six books, who has worked as a book editor, a poetry translator, a screenwriter, and a script doctor, Claire Armitstead, who has also been a theatre critic, arts editor and literary editor, Tissa Jayatilaka, who was the Executive Director of the United States-Sri Lanka Fulbright Commission and is the author of several publications and has translated and edited many journals, and Firdous Azim, Professor of English at BRAC University, Bangladesh, whose research has focused on women’s writings in the early twentieth century Bengal.

  • VOTE 100, THE FIGHT FOR THE FEMALE VOTE

    VOTE 100, THE FIGHT FOR THE FEMALE VOTE

    2018 marks the 100th anniversary of Women winning the right to vote. With every suffragette, is a girl or woman who is part of her legacy. With every year that passes, more and more females from across the globe are achieving success in all sectors and from all walks of life because of the dedication, passion and commitment of many women 100 years ago who wanted change.

    Innovators and heroines such as Sophia Duleep Singh and Emmeline Pankhurst cemented their places in history as they fought for the equal rights of women, which throughout the 20th century sparked further revolution as women began to have more choice and freedom over their lives. There is no doubt that they did for us in the past has, 100 years on, helped to create a positive present and future for us.

    The impact of the suffragette movement is so profound as it connects to woman’s rights movements which has a multiplier effect on the lives of women at home and at work.  This includes the right to divorce, access to contraception and sexual freedom and equal pay in the workplace. Today, over 70% of women aged between the ages of 16-64, are in work compared to just one tenth of married women in the 1930s. There are now female politicians, doctors, police officers and lawyers who are all contributing to much a more positive society. They also continue to excel in education, often out performing boys in a number of subjects.

    At the turn of the 21st century, there has been a growing influence of women in businesses, both as entrepreneurs and members of the board. As their presence continues to grow businesses have been enjoying the benefits of much fresher and innovative marketing and advertising approaches. This would never have happened if it wasn’t for the suffragettes who disrupted the status quo and brought about change for women to achieve a greater role in society for what had been a long and established patriarchal establishment.

    The issues these women battled against are exactly what brand strategy experts Sterling Media echoes today. The company was founded by Teji Singh and now headed by Natasha Mudhar, who both defied expectations as strong Asian women working in the Global communications sector.

    Business consultant Sterling Media works with major global organisations like the UN and grassroots local champions as well as convening various sectors – including government, corporate, media, celebrity and civil society – to make an impact on the ground. Amongst their best examples of this was the global launch of the Spice Girls’ endorsed short film promoting girls and women rights #WhatIReallyReallyWant, which broke the internet with over 150million views in a matter of a few days.

    The issues these women battled against are exactly what business consultant and global communications experts at Sterling Media echoes today. The brand strategy agency was founded by Teji Singh and now headed by Natasha Mudhar, who both defied expectations as strong Asian women working in the communications sector.

    Sterling Media works as a business consultant with major global organisations like the UN and grassroots local champions as well as convening various sectors – including government, corporate, media, celebrity and civil society – to make an impact on the ground. Amongst their best examples of this was the global communications launch of the Spice Girls’ endorsed short film promoting girls and women rights #WhatIReallyReallyWant, which broke the internet with over 150million views in a matter of a few days.

    Granted, there is still a lot of work to be done as many girls and women are not given the same rights as men.  Only recently, women in Saudi Arabia were allowed to drive and many women are still not being paid the same as men in most countries, but with the likes of Angela Merkel being one of the most powerful leaders in the world, and Saudi-Arabia’s best known film maker being nominated for an Oscar, it is clear that the future is bright. We need to establish more positive role models – both male and female – so that young people can follow in their footsteps and can help bring about the next wave of change. Women are already independent and strong enough to face the world, not all of them are given that opportunity to show it. It is female-led brand strategy and global advertising agencies like Sterling Media that are not afraid to face these issues head on, and from what they have shown so far, will no doubt become the spearhead for women’s rights and equality movements across the globe.

  • International Wrestlers Return To Pakistan To #FightForPeace at Ring Of Pakistan Season 2K18 – Sterling Media

    International Wrestlers Return To Pakistan To #FightForPeace at Ring Of Pakistan Season 2K18 – Sterling Media

    • Ring of Pakistan Season 2k18 announced after success of first ever International Wrestling Tournament in Pakistan.
    • Over 20 International Wrestlers from around the world expected to be in attendance including Tiny Iron, Cyanide, Tango Tim Wylie and former WWE superstars Chris Masters and Tom La Ruffa, with American Performing Artist Jonny Loquato to host event.
    • Ring of Pakistan Season 2k18 is envisioned as a symbol of community cohesion and promotes peace and harmony through sport.
    • Following the success of Pakistan’s first International wrestling event across three cities, Pakistan’s official professional Wrestling promoters, the Ring of Pakistan has announced the launch of Ring of Pakistan Season 2k18. Founded with the aim of promoting professional wrestling in Pakistan and using the sport as an accelerator for encouraging peace, Ring of Pakistan represents an international-level platform for wrestling fans and athletes alike.The recently founded Ring of Pakistan’s multi-fold vision is to promote professional wrestling in Pakistan, to provide a platform to local athletes and enhance the international image and reputation of Pakistan through a sports-led brand strategy. Where there was previously no formal body to promote wrestling in Pakistan, Ring of Pakistan has achieved success, recognised by the Pakistan Sports Board and working in accordance with international standards to launch Pakistan’s first professional wrestling event.

      Last year’s inaugural wrestling event saw more than 20 international wrestlers come to Pakistan, including the likes of famous professional names including former WWE superstars Wade Barrett, and Carlito. This year Ring of Pakistan Season 2k18 is bigger and better, taking place at two shows over the course of a week in December, with even more international wrestlers taking part. The first show takes place at the KMC Sports Complex, Karachi on the 7th December, whilst the second show takes place in Alhamra Cultural Complex, Gaddafi, Lahore on the 9th December. Ring of Pakistan Season 2k18 will be the biggest sports entertainment event to be held in the history of Pakistan. The event will be hosted by American performing artist Jonny Loquato, who will also act as ring broadcaster and observer.

      Professional Wrestling is the most watched sport around the world, and has a sizable Pakistani audience, despite being a ‘western’ sport. Wrestling has a bigger social media presence in the country than any other sport, beating even Cricket. In addition, sports play a vital role in individuals’ social development, and contribute to a healthy lifestyle. This is why in addition to establishing a strong official platform for wrestling and reforming the sport industry in Pakistan, Ring of Pakistan’s brand strategy is to use professional wrestling as a means of highlighting modern Pakistan’s status as a peaceful and sports loving nation to the rest of the world.

      The event is a symbol of community cohesion and promotes peace and harmony within the country through sport. With opportunities and entertainment for young people lacking within Pakistan, particularly within deprived areas such as the tribal belt, they have previously been vulnerable to exploitation and radicalisation.

      By holding a truly international event in the country for a hugely popular sport like wrestling, Ring of Pakistan has been able to give confidence to young people and a sense of inclusion. Furthermore, Ring of Pakistan’s ultimate aim to work with schools to inspire local youth will help to create the next generation of athletes and secure Pakistan’s status abroad as a sporting nation.

      Speaking about the Ring of PakistanImran Shah, Director said “We are very excited about the Ring of Pakistan hosting another international wrestling event this December. After the success of our inaugural event, it is clear that there is a huge appetite for professional wrestling within Pakistan, and we look forward to expanding this platform even further with an event that is even bigger and better than the first.

       As the most watched live sport in the world, we believe that professional wrestling is a uniquely powerful sport that can help to bring the nation together, and project the image of a sports-loving Pakistan around the world.”

      For further information on Ring of Pakistan and their wrestling-led brand strategy for Pakistan visit: https://rop.com.pk/

  • AN EVENING WITH PACINO

    AN EVENING WITH PACINO

    GLASGOW 19 MAY | LONDON 22 MAY | DUBLIN 24 MAY

    S2BN Entertainment is pleased to present AN EVENING WITH PACINO, the worldwide acclaimed event with one of cinema’s most riveting stars, Al Pacino.

    Taking place at three coveted venues in Europe: Clyde Auditorium, SECC in Glasgow on 19th May, Eventim Apollo in Hammersmith, London on 22nd May and Bord Gáis Energy Theatre in Dublin on 24th May, the unique events will be an unmissable opportunity for fans in Europe to get up close and personal, sharing private moments with one of the greatest actors of his generation.

    AN EVENING WITH PACINO marks a welcome return for Al Pacino to the United Kingdom following a sold out night at the London Palladium in 2013. ‘An Evening with Pacino’ will explore the myriad highlights of one of the most celebrated careers in acting history, from his time off-Broadway in the 60s right up to the present day. Highlights will include never before heard stories and exclusive clips shared by Pacino in intimate theatre surrounds. The evening will include an on-stage interview projected on a state-of-the-art large screen, bringing the action closer to the audience. This very special event will also give audience members a rare chance to speak directly to Pacino in an audience question and answer session.

    “I’m very excited to be presenting these special events with Al Pacino,” said Michael Cohl, Chairman, S2BN Entertainment “he is one of the most talented actors of all time and to see him live, in person, and to hear his stories, and watch him go in and out of his most famous characters, is truly a unique experience”.

    Al Pacino has created some of the most indelible character portrayals in cinema history, starring in over forty films that include The Godfather Trilogy, Dog Day Afternoon, Serpico, Scent of a Woman, Sea of Love, Dick Tracy, Heat, Scarface, Any Given Sunday, Donnie Brasco, Angels in America and, most recently, You Don’t Know Jack and Phil Spector for HBO. He is an eight-time Academy Award nominee and an Oscar winner for his performance in Scent of a Woman.

    Pacino’s performances for HBO have garnered Golden Globe and Emmy awards for Angels in America and You Don’t Know Jack. He is one of the few actors to have won the triple crown of acting: the Oscar, Tony and Emmy Award. He is also the winner of the 2012 National Medal of Arts, AFI Life Achievement Award and American Cinematheque Award.

    With an enduring devotion to acting, Pacino has become one of film and theatre’s most honoured artists, and one of the most famous and loved actors in the world. AN EVENING WITH PACINO is, undoubtedly, an exceptional opportunity to catch an icon in the flesh.

    Tickets are available to purchase on www.ticketmaster.com and www.eveningwithpacino.com. Tickets range from £40 to £200. Additional ticket fees may apply.

    For VIP and Meet & Greet Experience packages please contact Sterling Global