STERLING MEDIA’S GLOBAL CEO NATASHA MUDHAR DISCUSSES WORKPLACE DIVERSITY

Workplace Diversity

STERLING MEDIA’S GLOBAL CEO NATASHA MUDHAR DISCUSSES WORKPLACE DIVERSITY

By Natasha Mudhar

As a business owner myself, I hugely appreciate the importance of diversity within the workplace – this fosters motivation, which in turn encourages creativity and productivity. In addition, an equal environment makes employees feel comfortable and secure in their jobs, which will only mean positive things for the workplace. At global communications experts Sterling Media, one of the leading brand strategy and advertising agencies in London we pride ourselves in being a diverse company, with equality taking a prized place in our values.

Be it through unconscious bias or simple scepticism, employers from all backgrounds too often find reasons not to diversify their workforce and can even be dismissive of the companies that do. As a result, we are finding today a great deal of underemployed and untapped talent who have yet to be given the opportunity to fulfil their potential. Being one of the premier brand strategy and global advertising agencies we find diversity such a key facet of Sterling Media’s DNA.

Our approach and attitude to our work is built on open-mindedness, and our best successes have been achieved when we call upon the diversity of thought within our own workplace. This is often something which is overlooked by many sectors, as diversity quotas often focus on outward physical differences, rather than the variety of cultural and skill-based experiences that a diverse team can provide a business. A truly diverse workforce goes even further than that, and an open-minded approach means being willing to pull upon people of all levels of ability. At Sterling Media, we’ve built a global communications environment that utilises the strengths of all our employees, regardless of any personal challenges they may have.

Diversity has no limitations – it encompasses a range of elements, be it gender, race, ethnicity or age. A diverse environment enriches an organisation by enabling for an interaction of ideas. This is especially relevant for an international global communications business and advertising agency like ours, which engages with a global audience. We operate with an international team from countries including Switzerland, Netherlands, India, Jamaica, Italy and not to mention the UK. That’s our secret to brand strategy success.

Miss Natasha Mudhar, Global CEO, Sterling Media, the global business and communications consultancy, bringing brands, individuals and companies closer to their purpose.

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STERLING: PURPOSEFUL BRAND INNOVATION
Sterling is a global, strategic communication consultancy, founded in 1995 with a mission to drive innovation by bringing brands closer to their purpose in more meaningful ways. We represent corporates, consumer brands, charities, celebrities, countries, governments, global thought leaders and private clients.


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